The Brief: A customer wanted a small quantity of shrink sleeves to showcase what a final product will look like. The Solution: We created these Shrink Sleeves, which were printed offset digital on an HP Indigo printer. Digital printing is the perfect solution when looking to test your product or showcase what the final product…
Royal Experience Brandy – The client wanted us to design a label for his brandy as the existing label looked inferior. The label needed to be reasonable priced, as it was a relatively cheap brandy, but he wanted to give a premium look to his product.
How to design an expensive looking label that is “cheap” to produce.
Label-it design team proposed using metallised silver polypropylene to give a foiled effect as most premium liquor products have foil as a design element. This proved to be substantially cheaper than foiling. The neck label added a further impression of quality. Working closely with the client the design was finalised in a manner that would appeal to his market segment.
The job was printed flexographically in 5 colours with gloss varnish and die cutting in line.